having a lab-coat fundraiser, for example, you could set up a
“photo shoot” and create fun and humorous advertisements with
the assistance of your student members. You don’t need a cast
of thousands to succeed: two or three students could serve as
lab-coat models, another could be the photographer, and a small
team of students could take on the role of “photo editors.” Once
your peers see their friends posing in the lab coats, your products
will be easier to market and sell.
STEP 2. FIND A PROGRAM
While Photoshop is probably the most common photo-editing
software available, it’s pricey and can be difficult to use. You can
create flyers that are just as aesthetically pleasing using Microsoft Word, Publisher, and PowerPoint (or Pages and Keynote, for
the Mac users out there). If you don’t have a molecule-construct-ing program like ChemDraw on your computer, the simple shape
and line features available on many word-processing programs
allow you to add touches of chemistry to even the most lackluster flyers. With the “shape” function, for example, you can build
a benzene ring by simply inserting an oval inside a hexagon. But
why stop at benzene when you can construct an entire coronene
structure? You can even insert lines within the rings to display
resonance! Maybe even place a text box inside the molecule with
the name of your event to catch your audience’s attention.
Although experimenting with different font types and sizes
can be exciting, you want to choose one that is bold and legible.
Consider the following tips:
Sans serif fonts (you’re reading one right now), which have no
embellishments on the tips of letters, are simple, plain, and
easy to read.
You want your viewers to be able to read your flyer from about
10 feet away. Have a large headline of no more than five words,
centered at the top of your flyer. The headline text should be the
largest on the flyer.
Your flyer’s message should be simple; it should communicate your
message at an almost intuitive level.
Add a picture or graphic. Now that you have your viewer’s atten-
tion, take advantage of it! Give the viewer something to look at —
most people tend to remember a message better when an image is
associated with it.
Photos should be centered, and they should take up no more
than a third of the page.
Try to use only one photo. If necessary, you can position two
side by side. More than two may leave your flyer looking
cluttered, which would detract from its impact.
Under the photo, include the time, date, and location of your
event. If you’re advertising a fundraiser, be sure to put the price of
your product and where it can be bought.
$35 for lab coat + name plate
$10 for only a nameplate
SEE JOYCE IN THE CHEM OFFICE
FOR SIZES AND ORDER FORMS.
LOOK GOOD WHILE TAKING THAT MELTING POINT.
See Joyce in the Chemistry Office for details.
See Joyce in the chemistry office for order forms.
ALL PROFI TS WILL GO TO HURRICANE SANDY RELIEF
ALL PROFITS WILL GO TO HURRICANE SANDY RELIEF.
(Chemistry Building Basement)
Members of the ACS
student chapter at The
College of New Jersey
channeled their inner
Don Draper and had fun
creating a humorous ad
campaign to drive sales
of goggles and lab coats.
Sponsored by the
Student Chemists Association
www.acs.org/undergrad • inChemistry